Timeline
90 Days
Audit, rebuild, and controlled scale plan.
This brand had strong products and repeat buyers, but growth had stalled. Paid media was becoming expensive, conversion rates were flat, and reporting was inconsistent across channels. We rebuilt the acquisition engine from tracking to creative to landing flow, then scaled spend with strict profitability controls.
Executive Snapshot
+142%
Revenue Growth
4.8x
Blended ROAS
-31%
CAC Reduction
+89%
Add-to-Cart Rate
Timeline
90 Days
Audit, rebuild, and controlled scale plan.
Media Spend
$182K
Across Meta and Google during active test cycles.
AOV Growth
+26%
Bundle offers and post-click merchandising increased basket size.
Repeat Purchase
+18%
Lifecycle segmentation improved retention in month 2 and 3.
The Challenge
Despite strong product-market fit, the account had four major blockers: incomplete tracking, broad targeting, creative fatigue, and low-converting collection pages. As spend increased, CPA climbed disproportionately and masked profitable pockets.
Our Diagnosis Framework
Attribution Integrity
Pixel, CAPI, UTM taxonomy, and event deduplication.
Offer Architecture
Best-seller bundles, threshold offers, and upsell mapping.
Creative Velocity
Testing cadence, concept density, and fatigue controls.
Landing Experience
Above-the-fold proof, navigation friction, and mobile speed.
Execution Playbook
We split the execution into six disciplined workstreams so performance improvements were not random, but compounding.
01 · Measurement
Server-side events, clean source mapping, and event priority tuning for signal quality.
02 · Media
Budget segmentation by profitability tiers and dynamic scaling thresholds.
03 · Creative
New hooks every 72 hours across UGC, founder story, comparison, and proof-led angles.
04 · CRO
Speed fixes, trust blocks, sticky CTA, and variant-level merchandising.
05 · Lifecycle
Post-purchase and win-back automations aligned to product purchase cadence.
06 · Governance
Decision framework with clear increase, hold, or reset criteria per campaign family.
90-Day Timeline
Weeks 1-2 · Stabilize Measurement
Tracking fixes, baseline reporting, and campaign cleanup.
Weeks 3-4 · Launch New Test Matrix
Audience, creative, and offer tests with strict naming taxonomy.
Weeks 5-8 · Expand Winners
Budget expansion by campaign archetype and product margin windows.
Weeks 9-12 · Profitability Lock-In
Fatigue prevention, bid controls, and retention amplification.
Channel Outcomes
Creative Testing Results
Client Voice
"Before Adryze, we were guessing with ad spend. Now we have a predictable growth system. We can scale with confidence, not hope."
Founder, DTC Apparel Brand
Key Takeaways
Ready for Similar Growth?
We will audit your acquisition funnel, identify where profit is leaking, and build a focused plan to increase revenue without sacrificing efficiency.